The Marine Stewardship Council (MSC) works with scientists, fisheries, seafood producers and brands to promote sustainable fishing and safeguard seafood supplies for the future. The Marine Stewardship Council was developed by World Wildlife Fund (WWF) and Unilver in 1996.
MSC set credible standards for sustainable fishing and supply chain traceability. Organisations meet these standards in order to demonstrate the sustainability of their products. The blue MSC label makes it easy for everyone to choose seafood which has been caught by fisheries which care for the environment.